The Divine Equation respects your privacy. This Privacy Policy explains what personal information may be collected when you use the website, complete the quiz, join the email list, purchase a digital product, or contact us, and how that information may be used.
We aim to collect only information that is reasonably necessary for the service you choose to use. We also aim to keep marketing optional and separate from the processing needed to provide your quiz experience or purchase.
1. Information we may collect
Information you provide directly
Depending on the feature you use, you may provide information such as your first name, email address, age range, gender selection, life stage, goals, challenges, quiz responses, consent choices, and messages sent to customer support.
You are not required to provide more information than the relevant form asks for. If a field is optional, you may leave it blank.
Quiz responses and personalized results
The Divine Equation quiz asks reflective questions connected with spirituality, worship, purpose, balance, family, work, wellbeing, and related aspects of life. The answers are used to calculate and preserve a personalized result.
Because some responses may reveal or permit an inference about religious or philosophical beliefs, those responses can fall into a particularly sensitive category of personal data under applicable European data-protection law when they are linked to an identifiable person.
Where the quiz requests explicit consent for this processing, that consent is used specifically for processing the quiz responses necessary to generate and preserve the personalized result. Marketing consent is requested separately.
Purchase information
If you purchase The Divine Equation, information associated with the order may include your name, email address, billing country or region, product purchased, order status, transaction reference, and related customer-support information.
Payment-card information is processed by the checkout and payment provider. The Divine Equation does not receive or store your complete payment-card number.
Technical information
When you visit the website, basic technical information may be generated automatically by hosting, security, or browser infrastructure. Depending on the services in use, this may include an IP address, browser or device information, request logs, error logs, date and time of access, and technical data used to keep the site secure and functional.
2. Why we use personal information
Personal information may be used for the following purposes:
- to operate the website and provide requested functionality;
- to generate, display, submit, or preserve a personalized quiz result;
- to record consent choices associated with the quiz and email communications;
- to send marketing emails where you have affirmatively chosen to receive them;
- to process, deliver, and support digital purchases;
- to answer questions, handle support requests, and resolve access or delivery issues;
- to maintain security, prevent misuse, diagnose technical problems, and protect the website;
- to maintain records where reasonably necessary for accounting, fraud prevention, dispute handling, or legal obligations;
- to improve the clarity, usability, and operation of The Divine Equation.
3. Legal bases and consent
Where European data-protection law applies, different processing activities may rely on different lawful bases depending on their purpose.
Processing that is necessary to provide a service you requested, such as an order or access to a purchased digital product, may be carried out because it is necessary for the performance of a contract or steps taken at your request.
Processing may also be carried out where necessary to comply with a legal obligation, to protect legitimate operational or security interests, or where you have given consent.
Where explicit consent is requested for sensitive quiz data, that processing is based on the consent you provide for that specific purpose. Where marketing consent is requested, it is separate and optional.
You may withdraw consent for future processing at any time where consent is the relevant basis. Withdrawal does not make earlier lawful processing unlawful.
4. Marketing emails
Completing the quiz does not, by itself, mean that you must receive marketing emails.
Where a marketing checkbox or equivalent choice is presented, you will be added to marketing communications only if you actively choose to receive them.
Marketing messages may include reflections, educational material, product information, launch updates, or offers connected with The Divine Equation.
Every marketing email is intended to include an unsubscribe mechanism. You may unsubscribe at any time. Unsubscribing from marketing does not prevent transactional or service messages that may be necessary to deliver or support a purchase.
5. Service providers
The Divine Equation uses third-party service providers to operate parts of the website and customer experience.
Kit
Kit is used for email-list management, subscriber records, custom fields, consent records, and email sequences. Information submitted through the quiz or email forms may be transmitted to Kit where needed for these purposes.
Hostinger
Hostinger is used for website hosting and related infrastructure. As with most hosting providers, technical server and security logs may be generated in connection with access to the website.
Lemon Squeezy
Lemon Squeezy is used for checkout, payment processing, order handling, digital delivery, fraud prevention, tax-related checkout functions, receipts, and customer-order access. Lemon Squeezy acts as the merchant of record for purchases processed through its checkout environment.
Third-party providers may process information under their own terms, privacy notices, security practices, and legal obligations. Information is shared only to the extent reasonably necessary for the service being provided.
6. Digital purchases and transaction records
When you purchase The Divine Equation, the checkout provider processes the payment and makes the digital files available following successful payment.
The Divine Equation may retain or receive limited order information necessary to identify your purchase, provide support, respond to a refund or delivery inquiry, prevent abuse, or maintain appropriate business records.
Transaction and accounting information may need to be retained for longer than ordinary marketing data where applicable law or legitimate dispute-handling needs require it.
7. Cookies, analytics, and similar technologies
The website may use technologies that are strictly necessary for basic operation, security, checkout functionality, or user-requested services.
If non-essential analytics, advertising pixels, audience measurement, cross-site tracking, behavioral advertising, or similar technologies are introduced, appropriate information and consent controls will be implemented where required before those technologies are used.
Browser settings may also allow you to manage or block certain cookies, although blocking strictly necessary technologies can affect website functionality.
8. Data retention
We do not aim to keep personal information indefinitely.
Retention periods depend on the type of information and the reason it was collected. Subscriber and marketing information may be retained while you remain subscribed and for a reasonable period afterward where needed to maintain suppression records or demonstrate consent history.
Marketing prospect information may generally be retained for up to three years from collection or the last meaningful interaction where that period is appropriate under applicable guidance, unless you withdraw consent earlier or another lawful basis applies.
Quiz-related information may be retained where necessary to preserve a result or subscriber record, subject to withdrawal of consent, deletion rights, and any overriding legal requirements.
Order, payment-reference, tax, accounting, fraud-prevention, or dispute information may be retained for the period required or permitted by applicable law.
9. International processing
Some service providers may operate infrastructure or process information outside the country in which you live.
Where European data-protection rules apply to an international transfer, the relevant provider may rely on recognized transfer mechanisms or safeguards, such as adequacy decisions, contractual protections, or other legally permitted measures.
The exact infrastructure and transfer mechanisms used by a third-party provider are governed by that provider's current policies and contractual framework.
10. Security
Reasonable technical and organizational measures are used to reduce the risk of unauthorized access, accidental loss, misuse, or disclosure of personal information.
No online system can be guaranteed completely secure. You should also take reasonable care with the email account, device, and download links you use to access your purchase.
11. Your privacy rights
Depending on the law that applies to you, you may have rights relating to your personal information. These may include the right to request access, correction, deletion, restriction, portability, or objection to certain processing.
Where processing is based on consent, you may also have the right to withdraw that consent.
To make a privacy request, email contact@thedivineequation.online. We may need enough information to reasonably verify the request and identify the relevant record.
Individuals in the European Union or European Economic Area may also have the right to lodge a complaint with their competent supervisory authority, including the CNIL in France where appropriate.
12. Children
The Divine Equation is not designed to knowingly solicit personal information from children in circumstances where parental or guardian authorization would be legally required.
If you believe that a child has submitted personal information inappropriately, contact us so the situation can be reviewed.
13. Third-party links
The website or emails may occasionally link to third-party websites or services. This Privacy Policy does not control the privacy practices of independent third parties.
You should review the privacy information of a third-party service before providing personal information directly to that service.
14. Changes to this Privacy Policy
This Privacy Policy may be revised when the website, quiz, marketing systems, service providers, or legal requirements change.
The current version will be published on this page with an updated date. Material changes may also be communicated through the website or email where appropriate.
For questions concerning this policy or The Divine Equation, contact contact@thedivineequation.online.